Electra Bicycle Company, a subsidiary of Trek Bicycle Company, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.
One of the leading e-bike brands
Electra Bikes are one of the leading e-bike brands in the world, offering a wide variety of different styles of bikes to ensure you're riding in style.
Browse the full range of bikes on their website
Check out the Electra Cruiser range
So happy with my Electra bike, super smooth, stylish and practical, it makes commuting to work so much more enjoyable.